Firmness guide
How to pick the best firmness for you?
Statistically, you are most likely to be happy with medium soft firmness because it's the most popular among our buyers. ~50% of buyers select medium soft, ~40% buyers select soft & squishy and ~10% select medium firm. Medium soft is the closest firmness to an erect human penis.
Everybody is different of course, so one-firmness-fits-all solution may not be the absolute best for you. TL;DR version (read on, if you want more info):
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Soft & Squishy = Shore 00-30
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Medium Soft = Shore 00-50
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Medium Firm = Shore 10A
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We also have firmness testers that you can order, or you can come to an in-person market/event - we always bring full-sized toys in each firmness that you can touch, squish or bend to your heart's desire.
Video's worth a 1000 words (sometimes)
This video showcases a squish and bend test of each firmness, and may help you decide which firmness is the best for you:
Shore scale & TopNotchDongs firmness scale
You may have already seen this image provided by Smooth-On, the manufacturer of the industry-standard silicone that we use to make our toys:

Every store has slightly different terminology for their firmness scale, so we find it best to always provide shore firmness info because that is always going to be the same no matter what unofficial label a store puts on it. For our custom toys, we use following:
- Supersoft = Shore 00-20 (only used for strokers/masturbators)
- Soft & Squishy = Shore 00-30
- Medium Soft = Shore 00-50
- Medium Firm = Shore 10A
You may also encounter ready-made toys with Soft+ (shore 00-31) and Medium+ (shore 00-45) labels - these are made with different silicone that we only use for ready-made toys sometimes.
Firmness overview and details
Supersoft = Shore 00-20
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Soft & Squishy = Shore 00-30Pros:
Cons:
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Medium Soft = Shore 00-50Pros:
Cons:
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Medium Firm = Shore 10APros:
Cons:
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Okay, that's it! If you are still unsure, feel free to contact us and we'll do our best to advise you on firmness selection for your specific use case.